UNC Women’s Soccer
Role: Athlete Storytelling & Brand Strategist
Duration: 4 years
Grew UNC Women's Soccer IG followers by 22.6K in 2.5 years, reaching 40K-75K accounts daily, and achieving the #2 national ranking in NCAA Division I women’s soccer attendance.
Directed and edited multi-creative visual projects leveraging authentic storytelling to enhance the brands of 70+ women athletes, building strong relationships with players across U.S. Soccer, NWSL, Arsenal, European Leagues, and NCAA Division I programs.
Contributed to the brand and marketing strategy of the #TeamFunLoveFamily campaign, securing the second-highest engagement rate across all NCAA women’s soccer social platforms in 2020.
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Uncovering human insights to drive authentic brand strategies and compelling storytelling.