Johannesburg, South Africa
Ethnographic Insights: Religion, social hierarchies, gender roles, social stigma, economic inequality, family, language, festival traditions.
City Population: 5.6 Million (Urban)
Duration: 8 Weeks
Communities Engaged: Women, university & graduate students, children, displaced individuals, street vendors, Muslim and Hindu community.
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Uncovering human insights to drive authentic brand strategies and compelling storytelling.