Sofia, Bulgaria


Ethnographic Insights: Spirituality, sexuality (LGBTQ+), national identity and history, youth and Gen Z culture, social norms, cultural expression & art.

City Population: 1.4 Million (Urban)

Duration: 8 weeks

Communities Engaged: High school students, university students, baristas/coffee shop owners, young professionals.

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Uncovering human insights to drive authentic brand strategies and compelling storytelling.